Facts about Crumble come from crumble.me, its FAQ, Plus and About pages, as of October 2026.
The short answer
Crumble and Matcha both care about the dish, not only the restaurant. They differ in who the ratings are for. Crumble is a social food map for your circle: your reviews go to your friends and their spots show up on your map. Matcha is a private journal on your iPhone that turns your scores into rankings of the best things you’ve eaten.
How they rate
On Crumble, every dish you order gets its own rating to a tenth of a star, like 4.8. Drinks count too, so a flat white and a matcha latte get separate scores, and one place can hold many dishes and visits. Each place shows three averages: you and your friends, all of Crumble, and Foursquare.
Matcha scores each dish from 1 to 10 in half steps, with a photo, the price and a note if you want them. Every food gets its own ranking, so your best croissant is the best one you’ve had in any city. There are rankings by city, restaurant and year too, and on the map each restaurant shows its best dish’s score (how to rate food).
Lists, maps and friends
Crumble is built around friends. Both people have to accept a friendship, and your reviews stay with friends even if you turn on the optional public profile. Your map shows your spots, your wishlist and the places friends have tried that you haven’t. You can co-write a review with a friend, and likes and comments stay in your circle. It also has free tasting journals for coffee, tea, matcha, wine, whisky and beer, a daily food quiz called Crumb Hunt, a food passport and trip recaps.
Matcha stays private unless you share. Want to try places sit on the map as pink pins, with the dish to order if you know it. Shared lists go through iCloud, and you see a friend’s score only after you’ve scored the dish yourself. You can make share images of your top 5, a big #1 or a podium, send a friend your places as a link (they need Matcha to open it) and look back at your year in food. Matcha has no feed or followers, and you don’t make an account.
Price and platforms
Crumble is free as of October 2026 and runs in any browser or from your home screen. Crumble Plus is planned, with AI food and label scans, an unlimited wishlist and uncapped Crumb Hunt, but nothing can be bought yet. Crumble is ahead here: it costs nothing and works for friends on any device.
Matcha is iPhone only (iOS 26 or later). It’s a free download with a 7-day free trial, then $9.99 a year, or $0.99 a week without a trial. Other plans may show in the app, and nothing is free after the trial (pricing). It has no ads or AI, comes in 9 languages and is in App Store review now.
Moving from Crumble to Matcha
There’s no direct path. Crumble’s export is manual for now, by email, and Matcha imports only shared Google Maps lists, up to 3,000 places per list. If the places on your Crumble wishlist are also in a Google Maps list, share that list to Matcha and they land on your map as saved places. When you eat there, tap Add and score the dish. Steps: Google Maps list to iPhone.
Sources
- Crumble: crumble.me
- Crumble FAQ: crumble.me/faq
- Crumble Plus: crumble.me/plus
- About Crumble: crumble.me/about
- Matcha: pricing, how to rate food
